Education is a profession requires devoted passion and thoughtful blueprint. The client started their business from tutoring centers and will soon expand to online learning systems; thus, a new identity was needed.

Since the new business mainly focuses on digitalized interaction, the client hoped to present not only their prestigious member plan but also the highly protected security system, in which members can easily enjoy the learning process without any concerns.

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Therefore, the image of shield combining with the concept of a badge was our explanation for the brand. The color of blue was intended to represent the cloud service that people nowadays can obtain knowledge swiftly and at liberty; under the blue sky, we no longer be constraint.