During the Jhongyuan Festival, which is also called Ghost Festival, we Taiwanese would prepare lots of food and drinks to show our respects to spirits and also recall our ancestors.

​

Thus, our client at this moment developed a new flavor which needed a new package to go with. To comply with the promotion and the customs, we tried to emphasize the phrases "worship full-heartedly and with full hands of offerings" on the package to show the sincerity about Pudu, and applied color red to show the positive side as well as the tradition about this festival.

​

The main concept of this packaging is regards to FULLNESS, which is not only brought out by the jumbo size of the pea cracker but also  through the design as well as the layout of the Chinese characters; we hope to give customers another choice about experiencing the traditional festival.