Shanghai is a mysterious city filled with historical importance and the legendary romance, in which you may feel easily enchanted, thereby gaining the title of "magic city". Especially in the era of 30's, the art deco style fused the eastern aesthetics with the western atmosphere perfectly, and which molded an important milestone.

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Back at that time, Kaisiling was a famous café which gained fully supports from warlords at the early stage of its establishment; it explains how its naming origin. Our client NeiWei is the descendant of Kaisiling and tried to build up again the alike ambience serving delicious desserts and nostalgia.

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Consequently, we came up with a logo integrating "K" and "N" that inherits the spirits of the predecessor; the Navy knot translates the appreciation for the warlords and also stands for the tradition. After all, the respect of the history and classic naturally interprets the essence.