In order to catering the upcoming Chinese New Year, the snack manufacturers all planned lots of ideas to bring out the vividness, thereby boosting the sales. Under this circumstance, we worked with LianHwa to present an interesting project.

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The first challenge we encountered is that these three individual package requiring to be connected to one another with additional meanings, which means no matter consumers go buy one or more can read diverse words as well as phrases to get fun that triggers the desires buying the products.

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Thus, we came up with the ideas illustrating three events especially people do during CNY, and emphasized each Chinese character going with those illustrations. Also, we designed the Spring Festival couplets following each event so that consumers can find out many details and amusement.